A quartet of women have been appointed to key positions by a leading grocery wholesaler to grow sales to £ 50 million over the next two years.
Harlech Foodservice, based in Criccieth and Chester, has set appointments to ensure the company will be able to grow sales dramatically once the definitive COVID-19 restrictions are relaxed.
As part of the ambitious expansion plan, two new Category Managers were hired and the new role of Customer Experience Manager was created to strengthen customer relationships.
In addition, Ceri Brown has been promoted from Account Manager to Marketing Manager for the past seven years.
Managing Director David Cattrall said, “We wanted the new team to be ready when tourism and hospitality reopen as lockdown restrictions are eased.
“It is part of a major reorganization that has included quadrupling online sales since our website was updated and helping customers cope with unpredictable demand by introducing a ’10pm order for next day delivery’ policy.
“These appointments are essentially investing in future expansion as I am confident that by providing an improved range of products at transparent and competitive prices and strengthening our service, more customers will choose Harlech Foodservice as their supplier.
The new team includes Ceri Brown, a real high-flyer who has jumped skydiving in Australia and bungee jumping in Yorkshire.
Ceri, 39, of Mynytho, on the Llyn, holds a degree in event management and later worked for the four-star QHotels group before joining Harlech Foodservice.
She said, “I feel like this is my home in more ways than one. I love North Wales, my family is here and the company is great to work with. I felt at home straight away.
“I was a sales and account manager and loved the opportunities to build customer relationships and increase sales. These experiences are invaluable now as a marketing manager.
The first project I was involved in was relaunching the ice cream category this summer and I’m really proud that this has been our top performing category since May – customers tell me they love the improved range and seasonal prices .
Clare Hulme and Claire Campbell are new to the team as Category Managers.
Claire Campbell, who has paraglided in Turkey and climbed the Sydney Harbor Bridge, said: “I am in favor of pushing boundaries and expanding my comfort zone. That’s why I can’t wait to look into my role here at Harlech Foodservices. “
Claire, 47, from Mold, came from Iceland Frozen Food and added, “I loved my job, but a new challenge was imminent and I was impressed with what I had to say about Harlech Foodservice and its ambitions to expand into the Northwest. heard.”
She and her new colleague Clare Hulme will both work with a small team in the company’s new offices in Chester Business Park and spend time at the headquarters in Criccieth.
Claire, who also worked for the supermarket giant Tesco, said: “The idea really appealed to me to start a new project almost from scratch, with a dedicated team of people who are instrumental in moving the company forward. For me it is a perfect step in my career.
“We’re all really excited now to make a positive difference for our customers.”
Claire will oversee the surrounding products, including dry goods, hygiene products and PPE materials, with the aim of developing the category, reviewing the range, reducing costs, maintaining new and existing customer relationships and ensuring a smooth supply chain.
She will work with Clare Hulme, 53, of Wallasey, who joins Harlech Foodservices from multi-retailer The Appreciate Group and whose career roles have included working with Co-op and Park Hampers.
Clare, who has a degree in business administration from Liverpool John Moore’s University, will be responsible for the frozen foods, ice cream and refrigerated goods categories in West.
The new Customer Experiences Manager is Leah Adams, 39, who left her role as Territory Account Manager after joining the company in 2016 after returning to North Wales from Oxfordshire.
Leah from Nefyn said, “It’s a new role, but it is an extremely important one as happy customers are critical to the company’s success.
“My role is to be the voice of the customer in the company and to make sure that my colleagues provide excellent service.
“I will make sure that we never forget their needs and always listen carefully to their feedback. I look forward to building long-term working relationships, providing customers with comprehensive information and implementing a successful two-way communication policy with all of our existing customers and potential new customers. “
Harlech Foodservice Ltd employs approximately 200 people at its locations in Criccieth and Chester, and between the two locations the company operates a fleet of vehicles to deliver more than 10,000 product lines to cafes, restaurants, pubs and public sector customers in North and Mid Wales, Shropshire , the Midlands and the Northwest.
More information about Harlech Foodservice can be found at https://www.harlech.co.uk/
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